The Content Pillar Strategy (Stop Random Posting)
Stop creating content randomly. Successful websites use the Pillar and Cluster model. The Pillar is a broad, high-level guide (e.g., “The Complete Guide to SEO”). Clusters are the specific, deep-dive articles (e.g., “How to Find Long-Tail Keywords”) that link back to the Pillar. This structure tells search engines you are the definitive authority on the topic, dramatically improving your site’s internal linking and boosting the rank of your main pillar pages. Organize your thoughts, and watch your rankings climb.