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Don’t Start with Tactics. Start with WHY.
The most common digital marketing mistake is jumping straight to tactics like “We need a TikTok strategy” or “We must post 5 times a day on Instagram.” Stop. Before you spend a dime or an hour, you must define the core business objective. Are you aiming to reduce churn? Increase average order value? Launch a new product? Your strategy must flow directly from this “WHY.” Tactics are merely tools; your objective is the blueprint. A clear business goal makes every channel decision, content piece, and budget allocation instantly clearer and far more effective. Always lead with strategy, not software.